DSC Optical Services
Microscope Sales and Service
One of our earliest customers, DSC Optical sold and repaired microscopes in the Greater Boston area for years and uses this many-times-reprinted brochure primarily to promote its service and parts business.
With two companion Web sites to separately promote sales and service, DSC Optical has been very successful with repeat clients and finding new customers for basic to highly advanced microscopes including thru-microscope digital cameras.
The brochure has gone back and forth between a 3-panel and a 4-panel item. The fourth panel was perforated and used for mailing back requests or faxing orders from the catalog of parts listed.
The brochure also has evolved from a two-color print job to a full-color digital printing job that adds full color while keeping the cost low. Short-run printing also allows for updates to product listings and services as needed.