Business Identity

Julie Callum, DMD

Dr. Callum was referred by a relative for whom we do a lot of work. She didn't have an identity or mark so we create the happy, bright smile in a circle for her. The card also has appointment information – as those for most doctors – on the back.

New England Eye Center

One of our longest-standing clients, New England Eye Center has evolved its identity through changes at Tufts Medical Center. Most recently it converted is own corporate colors to those selected by the hospital. It also merged some of its branding into the hospital scheme to appear more team-like. It has worked out well for all. Our years of experience with branding and colors helped us guide them in the process.

We ultimately applied the final set of colors and configurations and branding to all New England Eye Center materials and its Web site.

Poorvu Construction

This property management company operating in three states in New England has evolved a warm and professional brand in elegant grey and maroon that carries well across print material, staff jerseys, the Web site and stationery.

SciSpark

"Think like a scientist!" says the slogan from this new company in Somerville. The company's word problems for budding science students are aimed at, well, getting the to think like a scientist! It sparks their thinking... To that end we created an unique and sparkling spark!

Trinity Partners, Inc.

Data Analysis, Evaluation
and Market Assessment

The Power of Three
To develop a logotype for this nearly five-year-old company (in 2000), we tried many designs that fall out of the obvious suggested by the company name. But the name actually only reflected the fact that three friends formed the company, not much more. Yet, on further discussion, we found many ways in which three applied... number of distinct services, ways to approach the client challenges, stages of analyses... All the while, we also had to reflect the vision and style of the company's owner and director -- a clearly brilliant and hardworking person, but one who likes things simple and understated... perhaps reflecting his approach. After nearly two dozen ideas, we focused on the three simple bars -- quite elegant.

Wayland Business Association

For a local business association you can't do better to suggest smart looking professionals. The silhouette evokes the very popular Apple iPod campaign and the colors suggest variety of businesses. This gathering could be any networking meeting!

Westside Watershapes
and Westside Pool Service

Here are two businesses in a family that focus – with the names – on different but similar markets, creating value for the future. This was in part done to prepare to separate the services into two entities for sale, but more important to create a higher-level, distinguished appeal for the pool design and construction arm.

We are pleased to be serving this company (Texas-based) and impressed with the marketing savvy of the owner in a fairly traditional business.